i move pixels Chris Devine

Prolia Finder

A locator tool that patients and doctors couldn't trust, rebuilt around search and current data.

Year
2018
Client
Amgen
Shown
Screens

The situation

Prolia Finder helps patients, caregivers, and health care professionals find which pharmacies carry Prolia and which sites inject it. It wasn’t user friendly, which meant confusion and a lack of confidence. And the data was often outdated and took too many steps to reach, so people bounced.

What we set out to do

Make finding a location the whole point of the site, and make the data something people could trust.

How it went

We held a workshop with two of the best Prolia representatives in our region and listened to how they used the current tool. Walking our personas through the site confirmed the two problems. Over the next few meetings we worked through a new sitemap that flattened the experience, and took a first swing at the redesign by rapidly prototyping an interface based on the sites the personas and the reps used most.

What came out of it

An interface simplified to the search and what you needed once you found a location. A backend generated from the sites’ own input, with checks to confirm submissions. Forms reworked to streamline data entry.

What happened after

HCPs could spend more time with patients, and patients on treatment. The redesign became popular enough around Amgen that the structure was adopted for a sister drug and for the main drug finder, AmgenTherapyLocator.com.

Persona sheet for Meredith, an office manager, with motivations and frustrations
One of the personas we walked through the old site: an office manager at a busy practice.
The proposed sitemap
The new sitemap, flattened so there are fewer steps between arriving and finding a location.
Prototype screens: welcome, search results with distances, and editing a site's listing
The first prototype: search, results with distances, and a site editing its own listing.
The Edit Location form
Sites keep their own details current. Submissions are checked before they go live.
Prolia Finder on a laptop: ranked locations with distances beside a map
The shipped search: ranked locations with distance, beside a map.
The same finder design for a sister drug, on a laptop
The same structure, adopted for a sister drug.
AmgenTherapyLocator.com on a laptop, in the same structure
And for Amgen's main finder, AmgenTherapyLocator.com.